Soon To Be Classics

Monday, June 20, 2005

When Marketing Attacks

I recently read in a Maxim magazine (yes, they have words) that one of the perils of Marketing is the "creeping inability to distinguish good from evil". As much as I wholeheartedly agree with that, I would add the following "..and the inability to detect our own bullshit."

Consider the following line from a press release announcing Disney's intentions to do an Underdog movie, based on the 1960's cartoon superhero dog:

Producer Gary Barber said in a statement, "Anything where you have a dog in that superhero
context, that's appealing on a global basis."

Sure.

Here's some conjecture on similar statements for previous superhero movies:

Steel: "Anything where you have Shaq in that superhero context, that's appealing on a global basis."

Catwoman: "Anything where you have a half-naked Halle Berry in that superhero context, that's appealing on a global basis."

Batman & Robin: "Anything where you have a plastic formed ass-piece, cod-piece and nipples on the bat-suit in that superhero context, that's appealing on a global basis."

You get the idea.

3 Comments:

  • And wasn't Mighty Mouse the character that got his ability by sniffing a white powder? That's one you don't see very often either.

    I did see something interesting the other night though on Cartoon Network. They were showing some of the WWII propoganda cartoons that Warner Brothers made that networks won't show during kiddie time. The specific episode was where Daffy Duck was trying to dodge the man from the draft board (a very early form for Elmer Fudd, btw). It's not that it was particularly funny, but it was just amazing to see your cartoon favorites in that context.

    By Blogger Mkae, at 5:49 AM  

  • Catwoman: "Anything where you have a half-naked Halle Berry in that superhero context, that's appealing on a global basis."



    Uh, yeah? Granted, you could leave out the superhero part...

    By Blogger Jason, at 3:45 PM  

  • There's a place on the web where you can download versions of Banned Cartoons, like stuff from the 40s showing Hitler. I don't remember where it is, and I just deleted all of them from my computer. I guess I'm really no help at all.

    By Blogger Shocho, at 4:36 AM  

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