Soon To Be Classics

Sunday, November 06, 2005

"Ite Me", Toyota

I think I'm realizing an unexpected effect of aging. As you grow up, everyone that produces products, services, TV shows, etc. are always older than you and certainly know more than you do. At some point though, you surpass the people in those positions in age. So now these people know either just as much, or possibly less, than you do. Here's an example of this that I saw today.

There was a commercial during the Kansas City - Oakland game for Toyota. It showed some guys videotaping a Toyota Tacoma driving through some scrubland. You suddenly hear someone say "Look at that!" The camera swings up, and you see a fireball shoot through the sky, hit the truck dead center, and a huge explosion ensues. After some brief camera shaking, the Tacoma drives out with the off-camera spectators saying "No way!!"

Now, despite the ridiculous nature of the spot, the commercial ends with the on-screen phrase "Toyota Tacoma - Meteor Proof".

Now, it's been a while since science class, but I'm pretty certain that a meteor that hits the ground is called a meteorITE. So in the spot, the truck is hit by a meteorite. Perhaps that is how they can get away with saying "Meteor proof" because to truly test the theory, you need to get a Toyota Tacoma into space.

So I cannot decide if the education system is degrading so much that the things I see on TV are now being produced by people with worse educations than me, or they just don't think anyone will notice or care.

All I do know is that if an asteroid collision is certain, I'm getting a Tacoma because it totally survived that impact. No way!!!

2 Comments:

  • That's why Toyota pickup trucks are used all over the world by rebel insurgents. If they can withstand a direct hit from a meteorite, an American tank round will barely scratch the paintwork. Just watch the news - they all drive round in Toyota Talibans. Betcha.

    By Blogger Trundling Grunt, at 4:36 PM  

  • I feel your pain, Mkae.

    By Blogger thisismarcus, at 10:51 AM  

Post a Comment

<< Home